The Digital Marketing Diploma Course offers flexible learning options, with a 6-month and a 12-month standard program introducing core marketing strategies and a 24-month advanced program diving into advanced techniques and emerging trends. The curriculum includes training in digital advertising, data analytics, and campaign management, blending creativity with analytical precision. No prior experience is required, making it accessible to beginners and professionals looking to upskill. Graduates receive a diploma, validating their expertise in creating effective digital marketing strategies.
Level: Beginner to Advanced
Key Topics:
Social Media Marketing & Advertising
Search Engine Optimization (SEO)
Content Marketing & Copywriting
Data Analytics & Campaign Optimization
Portfolio Development
Certification: Diploma of Completion
Introduction to Digital Marketing & Strategies
Search Engine Optimization (SEO) Basics
Social Media Marketing Fundamentals
Content Marketing & Copywriting Essentials
Pay-Per-Click (PPC) Advertising Basics
Email Marketing & Automation
Web Analytics & Google Analytics
Digital Marketing Tools (Canva, Hootsuite)
Campaign Planning & Execution
Brand Identity in Digital Spaces
Basic Consumer Behavior Analysis
Portfolio Development & Final Project
All topics from the 6-month course, plus:
Advanced SEO Techniques (Technical SEO, Link Building)
Social Media Advertising & Retargeting
Advanced Content Strategy & Storytelling
Programmatic Advertising & Media Buying
Marketing Automation Platforms
Advanced Analytics & Data Visualization
Conversion Rate Optimization (CRO)
Influencer Marketing Strategies
A/B Testing & Campaign Optimization
Industry Guest Lectures & Workshops
Advanced Portfolio Development
Client Project Management
All topics from the 12-month course, plus:
Advanced Digital Strategy & Omni-Channel Marketing
AI & Machine Learning in Marketing
E-Commerce Marketing & Marketplace Strategies
Video Marketing & Content Production
Mobile App Marketing & ASO (App Store Optimization)
Global Digital Marketing Trends
Data-Driven Decision Making & Attribution Models
Industry-Specific Applications (Retail, B2B, Non-Profit)
Collaborative Campaign Projects
Business Development for Marketers
Digital Portfolio & Personal Branding
Internship & Industry Exposure
Comprehensive Marketing Campaign Project
Final Diploma Project & Showcase